Summer of ’86 and vintage catalogues & adverts
September 14, 2016 in Articles
As the following images from 1986 back to 1904 posted below demonstrate, manufacturers were eager to help us buy their products, a discount price, HP, Easy Terms or a Free Trial they were keen to sell and special offers are nothing new!
Catalogues selling garden machinery and equipment go back a long way, we’ll start with B&Q. As mentioned it’s exactly 30 years ago since their 1986 summer adverts (below) had special offers on the Qualcast Concorde mower at £54.95, Flymo Chevron at £99.95. and the ubiquitous Alko Shredder Compost -Star 1100 at £74.95. Aimed directly at the DIY market and with a captive audience they couldn’t go wrong. Larger images of these adverts can be found here: Advert 1, Advert 2,
Heading back a decade into the 1970’s and the Argos catalogues of the day contained a varied range of gardening equipment, pictured below. On offer is the 1974 Wolf Earthbird cultivator powered by a 5hp Briggs and Stratton engine at £119 and the Suffolk ‘Super Colt’ mower at £33.00 (RRP £38.77). Bargains!

Gardening machines and tools from Argos in the 1970’s. Wolf Earthbird Cultivator at £119 and the Suffolk Colt at £33.
Littlewoods are a famous catalogue company and were selling lawnmowers and gardening equipment in their 1940 catalogue (image below). It was possible to buy a cylinder mower, wooden wheelbarrow with a rubber wheel or a roller that could be filled with water and all at tempting prices and delivered to the door.
Currys who started out selling bikes (See Currys at the National Archives website) also sold lawnmowers in their 1955 advert below. They also gave hire purchase terms, just as modern DIY stores give tempting prices in their catalogues it seems that hire purchase was also a good way to sell a mower. A Qualcast Panther could be on your lawn for 3′ 6 per week (image left).

Currys Qualcast Panther Advert and Price in 1955
Lawnmower sales and offers were countrywide as this advert (below) from a Falkirk newspaper in 1955 shows. A Qualcast mower or Suffolk Viceroy mower could be had on HP with weekly payments. I wonder if Qualcast gave incentives to their retailers to sell mowers on HP?

Falkirk Newspaper Advert Selling Qualcast & Viceroy Mowers in 1955

Ransomes 1904 and Governor Mower 1924

Andrews Spintrim 1967 Advert
Andrews Lawn Edgers LTD challenged gardeners to buy a Spintrim in 1967 and use it for two weeks as a sort-of-trial, the catch being that the spintrim had to be purchased first. Clever advertising nonetheless.
Can you add to any of this advertising or high street retailers brochures?
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